What information does SS Imports collect?
When you place an order with SS Imports via our telesales department or on our website, the information that we collect and store relating to you is primarily used to enable us to provide our products and services to you. This is to ensure that we can carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.
Your name, address and contact details may be shared with our furniture suppliers and delivery contractors to ensure that we can fulfil our contractual arrangement with you to deliver the products and services you purchase from us.
SS Imports hold this information for the full period of the furniture guarantee to allow us to commit to the guarantee and send out our service managers if required.
Furniture suppliers who deliver to you directly will be passed your full contact details, that you provide us, to allow them to fulfil this requirement. In some cases, where they are responsible for the furniture guarantee, this information may be stored for the full period of the guarantee to allow them to fulfill this.
If you choose to contact us using the chat functions enabled on our websites, these are supported by selected third party providers who will store details of the chat securely on their own servers for 12 weeks.
If you request a service or a repair from us this will normally be completed by a third party company, at which point we will share your name and address details with our service team who will use this only for providing you with the repair service.
If you provide information to us about any person other than yourself, you must ensure that they understand how their information will be used and that they have given their permission for you to disclose it to us and for you to allow us to use it for the purposes discussed with you e.g. to arrange for delivery of the furniture.
If you use our website to register an account, participate in discussion boards, enter a competition, complete a survey, or report a problem with our products and services the information you provide to us will be stored and may be used to facilitate that request or service.
Why do we collect information and how do we use it?
Under the GDPR we must have a lawful reason for using (or 'processing') your personal information. One of the lawful reasons is 'legitimate interests'. Legitimate Interests means that we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests in doing so.
So, what does this mean? When you provide your personal details to us, we use your information for our legitimate business interests to ensure we can provide you with the best service possible and help us ensure you only receive relevant information from us.
Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our advertising.
We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider our 'Legitimate Interests'.
The following are when and why we would use this approach:
Direct Marketing: If you purchased from us prior to the 9th May 2018 and have not unsubscribed from receiving marketing information, we will send you emails, SMS and postal marketing, which relates to relevant promotions and offers that we feel will be of interest to you.
If you purchased from us after the 9th May 2018 we will only send you emails, and SMS marketing which relates to relevant promotions and offers that we feel will be of interest to you if you have actively consented to receiving it.
This information will be shared with partners, suppliers, and agencies so they can process your personal information on our behalf. We only share information that allows them to provide their services to us or to facilitate them providing their services to you. For example, some of our service providers place advertising for us online, about our products and services. As a result, where you have indicated you are happy to receive marketing from us, you might see online advertising that we have placed on the web sites you visit, or the interactive services you use.
We will continue to process your information in this way until you advise otherwise. You can opt out of this processing activity at any point using the unsubscribe link on all emails and included within SMS, and by using the contact us function on our website.
We will never sell your details to other companies so that they can market to you.
Add items to your basket: If you create an account on our websites and add items to your basket but the sale is not completed, we may contact you by telephone or email to ensure that there were no technical issues that meant that you were unable to complete the purchase. This information will be stored for 30 days before being deleted.
Analytics: We process your personal information, collected as part of your furniture purchases for the purposes of customer analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.
This information will be used to administer our websites and telephone services, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. It allows us to improve our websites and telephone services to ensure that information is provided in the most effective manner for you (and for your device). It allows you to participate in the interactive features of our service if you choose to do so. It will also allow us to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
The personal information collected in this way is held on file for as long as necessary to provide the products and fulfil the transactions you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements.
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
How do we store your data?
Any personal data that is provided to us is stored on our secure servers and/or those of the service provider hosting our site on our behalf. Any download of information relating to any transactions entered into on our site that will be encrypted to help ensure its safety.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share passwords with anyone.
SS Imports will only retain personal data for as long as is necessary to provide the products and fulfil the transactions you have requested, or for other essential purposes such as complying with our legal obligations. If you have any questions relating to our retention or destruction of your data, please contact us using the details set out in the Contact Us section.
In accordance with the General Data Protection Regulations (EU 2016/679), we employ strict physical, electronic and administrative security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage both on-line and off-line. The transmission of information via the internet is, however, not secure and therefore we cannot guarantee the security of data sent to us electronically by you. Any transmission of such data is therefore entirely at your own risk. If you have any questions relating to security of your data, please contact us using the details set out in the Contact Us section.
You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information, we may be obliged to do so.
Where we sell part or all of our business to a third party, in which case we may disclose your personal data to the prospective or actual seller or buyer of such business or assets.
Where we are legally required to disclose your information or in order to enforce or apply our terms and conditions or other agreements; or to protect our rights, property, or safety or those of our customers or other third parties.
Third Party Links
You may find links to third party websites on our site. The operators of those websites will apply their own privacy policies and you should check them before you use them or submit any data to them.
Access to information and other rights
You have the right to access information we hold about you. If you wish to exercise your right of access, you must submit a written request and provide proof of your identity before we supply the information to you.
You also have the right to:
Ask us to prevent processing that is causing - or is likely to cause - you substantial damage or distress;
Require us not to make certain decisions automatically if they significantly affect you;
Ask us to make any necessary changes to the personal data we hold about you in order to ensure that it is accurate and up to date;
Ask us to have your personal data erased and to prevent processing in specific circumstances:
Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed.
When the individual withdraws consent.
When the individual objects to the processing and there is no overriding legitimate interest for continuing the processing.
The personal data was unlawfully processed (i.e. otherwise in breach of the GDPR).
The personal data has to be erased in order to comply with a legal obligation.
The personal data is processed in relation to the offer of information society services to a child.
We may refuse to comply with a request for erasure when personal data is processed for the following reasons;
To exercise the right of freedom of expression and information;
To comply with a legal obligation for the performance of a public interest task or exercise of official authority.
For public health purposes in the public interest;
Archiving purposes in the public interest, scientific research historical research or statistical purposes; or
The exercise or defence of legal claims.
If you have any questions or concerns with how SS Imports process your personal information please do not hesitate to contact us via our website or by email on firstname.lastname@example.org